Experienced leader and builder. I build brand and launch products for premium, global companies including Budweiser, Under Armour, HBO Max, VICE, Warner Media, and MasterClass. I have deep experience with several touch points of media ecosystems (Brand, Publisher, Agency). I thrive in creative, fast-paced environments where the common objective is to connect consumer behavior with engaging brand touch points to drive sales.
My work has been recognized by: FastCo., CNN, Rolling Stone, Variety, USA Today, LA Times, etc.
Specialties: Brand & Creative Strategy, Product Marketing, Original Content Development, Content Marketing, Partnerships, Data Analytics Operations and Strategic Implementation, Engagement & Retention, Growth & Acquisition, Global Brand Management & Localized Execution, Strategic Planning & Ops, Media Strategy & Performance, Building Streaming Media Ecosystems, Building Subscriptions Service Ecosystems
Current: Head of Brand @ MasterClass (Brand Marketing, Partnerships, & Content Innovation)
Former Clients /Employers: HBO (HBOMax YouTube, HBO Max TikTok, HBO Max Family YouTube), VICE, VaynerMedia, Museum of Weed (Weedmaps),